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What is Video Marketing?

Video marketing integrates engaging video into your campaigns to visually promote your brand, product or service. Our in-house content marketing, design and production teams work seamlessly together to create radio, television, and web videos that speak to your audiences and convert to watchers to leads.

Get Visual.

Your brain will process an image 60,000 times faster than text. With the impact of visual, in mere seconds you can give a visitor an idea of your personality, vision, and give them a sense of trust.

Pinckney Marketing has become an expert at using HD video to tell our clients’ stories. Be it customer testimonials, company culture, how-to videos, video marketing, events & public speaking videos, brand video, or social media videos – we have got you covered.

How We Work.

Concept Development.

Let us help you with video planning. We'll help write the script, storyboard, and create a look. We'll back the story up visually with a mood that fits.

Acquisition.

From capturing the event at your location to creating a location for your story, we'll help your story unfold. Whether it's a 1'' tall camera that can be on your head, or a camera that is flown 400 feet overhead, let us capture your story from new perspectives.

Post Production.

Every visual story is written at least three times. Once on paper, once during the performance, and finally in the edit. A great edit not only shows the best visuals, but crafts the story. I could bore you with all the technical specifications we can handle, but let's just settle with... ``we've got your HD production covered``. We invest in equipment that helps us tell stories without any technical distractions or limitations.

Graphics.

Some stories just simply can not be told through the lens of a camera. That is when our motion graphics get involved. Whether we are animating what doesn’t exist or adding vfx to enhance what does, we have you covered. We’ll help create graphics that enhance storytelling, not distract from it.

Delivery.

Every story is meant to be shared. Whether it’s purchasing broadcast time, embedding in a website, or blasting it over social mediums, we can help get your story out to the masses. After all, that’s why we craft a great story in the first place, to share it.

Our in-house content marketing, design and production teams work seamlessly together to create radio, television and web videos that speak to your audiences and convert watchers to leads.

For more information on video marketing, read our blog on The Visual Impact on Your Marketing Strategy.