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Alex Butz

How To Pitch Inbound Marketing to Your Boss

How many marketing professionals do you know that are NOT interested in impressing their boss? How many sales professionals would you guess are completely satisfied with the number of leads they are being provided by their marketing department? Whether you have been tasked with looking into Inbound...

Heather Dremel

An All-inclusive Guide to Lead Nurturing

A Lead Conversion Is Not A Dead End, It's Just The Beginning HubSpot defines lead nurturing as: “the purposeful process of engaging a defined target group by providing relevant information at each stage of the buyer’s journey”. Emphasis on "each stage". Think about something as simple as turning...


Fishing in the Social Network Stream

By Alex Butz “Personally I am very fond of strawberries and cream, but I have found that for some strange reason, fish prefer worms. So when I went fishing, I didn’t think about what I wanted. I thought about what they wanted. I didn't bait the...


Google’s Knowledge Graphs Have Already Changed Your Marketing

How Everything You Know About SEO and Marketing is Changing by Nick Maus Organic Search produces 20x the number clicks that paid search gets yet only 60% of desktop searches result in a click and only 40% of mobile searches result in a click. If we average that out, only 50% of traffic is...