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What is Inbound Marketing?

Inbound marketing is a digital marketing method used to attract your target audience and pull them through the funnel at their own speed, when it is right for them.

This way you are not interrupting their day or relying on them to catch the media you put out into the world. Instead, you are driving initiatives like blogging, social media, email marketing, and influencer marketing to join their conversations and create thought leadership. This results in more efficient lead generation and better relationships with your consumers. So stop cold calling! Attract your leads with inbound marketing.

How It’s Done.

The inbound methodology is centered around your core buyer personas and the conversion paths they take to your product.

Typically, prospects are introduced to your brand through social media, blogs, or paid search tactics. Our inbound marketing team will create context-appropriate content for your marketing channels that engage your contacts and invite them to interact with your company.

After engaging with your content, they are presented with a content offer. If they are interested, the prospect will click a Call-to-Action (or CTA) button and then they’ll be asked to fill out a form in return for your valuable offer. This way, you are able to understand where your contacts are at in their journey and when it is appropriate to help them or close a sale.

Three Pinckney Employees Working on Inbound Marketing

The Importance of Sales and Marketing Alignment.

Whether your marketing team is an agency or in-house, you need to be steering in the same direction in order to get the results you want.

Using sales and marketing alignment, we help companies define their lead stages and score their leads appropriately.

This sales enablement and agreement between the two teams creates marketing symbiosis, which not only prevents the blame-game, but it also allows for prospective leads to be easily transferred from marketing’s inbound efforts to the sales team to close.

Kick off your campaign with our Inbound Marketing and Sales Success Guide.