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Pinckney Marketing Blog

Nick Maus

What Does It Mean To Have A Strong Channel Mix?

  [embed]http://youtu.be/RObNwB1buRE[/embed] Understanding The Fundamentals Of A Healthy Channel Mix Today we are going to talk about channel mix. Channel mix may be a term that you have heard your digital marketing agency use in previous conversations. Chances are you have a website, and that website has Google Analytics...

Heather Dremel

The 5 W’s You Need For Content Creation

Everything You Need to Create Quality Content Originally published on 6/20/2015. Content refreshed and republished on 5/23/2019. Think of the avalanche of content that you are bombarded with on a daily basis. Whether it is social media posts, emails, or a random Google query, your brain digests...

Vasilios Lambos

5 Easy Tips Anyone Can Use to Refine an SEM Campaign

Refine Your SEM Campaign in Five Easy Steps Originally published on 8/9/16 by Mike Pinckney. Refreshed on 5/21/19 by Vasillios Lambos Search Engine Marketing (SEM) is a type of internet marketing channel used to allow businesses to acquire online search engine traffic to their business and website....

Campbell Stanley

6 Steps to Create Extraordinary Email Marketing Campaigns

Originally written on February 4, 2015. Revised by Campbell Williams on May 7, 2019. How To Create Successful Email Marketing Campaigns Some companies are better than others at sending creative and high performing marketing emails. If you’re just getting started with email marketing, or you need to...

Katie Kromer

How To Create Content For Optimal SEO

It has long been known that a site’s content (keywords, amount of words per page, etc.) can either make or break a site’s rankings on Google. But, have you ever taken the time to understand why content is so important? Or how you can use...

Allie Gamble

What Your Marketing Agency’s Reporting Should Mean To You

Your Marketing Agency Provides You With Extensive Reporting–Now What? Reporting. One word that should mean more to your company than many other words. Why? Because reporting should be one of the top decision drivers when determining where to go next. Reporting can tell you what works,...

Mike Pinckney

How Should My Inbound Marketing Work With My SEO?

The Perfect Mix: Inbound and SEO Come Together To Make Something Greater The ever-changing digital marketing world is leaving businesses with a maelstrom of questions, many of which pertain to inbound marketing. How and why, does inbound affect your business? When does it affect your business?...

Amber Plattenberger

Using Company Culture to Maximize Performance in 2019

What Is Company Culture and How Is It Maximizing Performance in 2019? Company Culture and Core Values Defined According to Merriam-Webster, culture is defined as “the set of shared attitudes, values, goals, and practices that characterizes an institution or organization”. For companies and their employees to excel...