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Pinckney Marketing Blog

Kylee Karns

Tips For Becoming BFFs With Your Target Audience

How To Get To Know Your Target Audience Knowing exactly who your target audience is separates a good business from one that is bound for a marketing disaster. As harsh as the reality is, not knowing your target audience can break your business because you...

Kailey Dixon

Social Media Marketing: When IS The Best Time To Post?

Has your business ever created a piece of social media content that was so perfect you thought about framing it in your office? Okay maybe not frame it, but you catch the drift. Then, to your surprise, it doesn't perform as well as you’d hoped,...

Katie Kromer

The Easiest Ways To Improve Your SEO Strategy in 2019

With a new year comes new challenges and changes for us marketing people. It’s no secret that marketing is one of the most volatile industries there is. One minute we’re using Facebook ads and the next we’re partnering up with Instagram influencers–you just never know...

Alex Butz

Sales and Marketing Teamwork Makes The Dream Work

Regardless of who your favorite sports team is, or how emotionally invested you are, everyone can agree that a dominant performance from a great team is one of the most exhilarating things to watch, to be a part of. It's what makes sports great. The...

Kylee Karns

The Rise of User Generated Content

User Generated Content – Content For Fans, By Fans As consumers, opportunities to create user generated content occur daily! It’s Tuesday morning and you’re tired because you stayed up too late last night discussing with your friend Becky about who should or shouldn't have gotten a rose...

Heather Dremel

Top 3 Moments in Social Media History

Pinckney Marketing’s Top 3 Epic Moments In Social Media History What makes an EPIC social media moment? To make the cut, it needs to be a social media masterpiece. We’ve picked our three favorite social media moments of all time. See if you agree with our picks,...


It’s 2019 – Why Don’t You Have Chat on Your Website

So, it’s 2019 and you don’t have chat on your website… It’s 2019. Technology advances are swirling in, faster and faster every year. There are companies that migrate your hard data to a virtual cloud. There are virtual reality goggles that can take you to different...

Christine Cerniglia

The Tell-Tale Signs You Work For A Marketing Agency

Every company has its own unique culture, but marketing agencies, in particular, have some well-known stereotypes. Below we’ve listed the telltale signs that you work for a marketing agency (that may or may not apply at Pinckney). The Tell-Tail Signs You Work For A Marketing Agency 1....