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Pinckney Marketing Blog

Jo Brown

Social Media Impact | Part 3: Facebook

How to Have Social Media Impact on Facebook By now everyone is well aware of Facebook and the positive impact it can have on companies and brands. The social media giant has been around since 2005 and has since made a lot of big moves; they...

Campbell Stanley

What is an Inbound Marketing Blueprint?

What Is an Inbound Marketing Blueprint and How It Will Set Your Business Up For Success An Inbound Marketing Blueprint is a marketing guide customized specifically to your company. It serves as a solid foundation for all your marketing efforts. Typically, a blueprint is used as an...

Blake Smith

Did It Make Sense to Remove AdSense?

From an advertiser's perspective, the Google Display Network (GDN) and mobile apps using Adsense haven’t always had the best relationship–or is that just my perspective? Why do mobile ads hurt your overall impression analytics? Since you do not have much control over where your GDN ads display (in...

Alex Butz

How To Pitch Inbound Marketing to Your Boss

How many marketing professionals do you know that are NOT interested in impressing their boss? How many sales professionals would you guess are completely satisfied with the number of leads they are being provided by their marketing department? Whether you have been tasked with looking into Inbound...

Heather Dremel

An All-inclusive Guide to Lead Nurturing

A Lead Conversion Is Not A Dead End, It's Just The Beginning HubSpot defines lead nurturing as: “the purposeful process of engaging a defined target group by providing relevant information at each stage of the buyer’s journey”. Emphasis on "each stage". Think about something as simple as turning...

Matt Gorlaski

The Power of Visuals in Establishing Brand Awareness

Brand awareness refers to the extent to which customers are able to recall or recognize a brand. There are countless ways a brand can emphasize awareness through visuals. But we will cover the big ones: a company logo, brand colors, typography, and marketing. On your...

Amber Plattenberger

Storytelling With Data

Use Data To Tell The Story Of Your Marketing Efforts No matter who you are or what you do, I'm willing to bet data plays a part in your day-to-day. Measurements, predictions, categorizing–it’s everywhere. We all know that great feeling that comes from sitting in a...