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Pinckney Marketing Blogs

Mary Kate Ryan

Taking Keyword Research to the Next Level: Topic Clustering

Why Topic Clustering is Taking Over Keyword Research Keyword research, or discovering and analyzing words that users are going to search in search engines, is a crucial part of several different pillars of marketing — content marketing, search engine optimization, and paid advertising. It consists of...

Jessica Perez

How to Conduct Keyword Research for a Paid Search Campaign

Conducting Keyword Research For Your Paid Search Campaign When it comes to paid search, keyword research is an integral part of launching a successful campaign.  I’m a huge basketball fan so I tend to think of a paid search strategy the same as a game strategy.  If you’re...

Mary Kate Ryan

The Importance of SEO in 2020

How SEO Has Evolved Just like with anything, the world of SEO is constantly evolving, so it’s essential to stay up-to-date with the latest trends to make sure you aren’t being left in the dust. Coined in 1997, the term “search engine optimization” (or SEO) is...

Jessica Perez

5 Reasons You Should Consider Lead Scoring

5 Reasons You Should Consider Lead Scoring If you want to make informed and calculated decisions about your leads, then consider lead scoring! This process assigns values to a lead’s actions, allowing you to better understand when it's the right time to start moving them through...

Clarissa Sievers

The Best Conversion Strategy to Encourage Customers to Take Action

A Quick Guide to Create a Conversion Strategy Don’t let the word conversions scare you into thinking we’re about to dive into some difficult math equations! This blog post is actually here to help you improve your conversion strategy.  It’s important to track marketing conversions because they...

Mary Kate Ryan

What Is Black Hat SEO? (& Tips To Avoid It)

How Can I Avoid Black Hat SEO? Search engine optimization (SEO) is the process of optimizing your website to improve its ranking on search engines like Google, Yahoo, and Bing. At its core, SEO can be broken down into five steps: keyword research, content creation, on-page...

Mary Kate Ryan

The Latest Secret Weapon in Marketing: Tik Tok

How Marketing on Tik Tok Can Help Your Business In late 2018, ByteDance Ltd., an internet technology company based in China, acquired the rights to an app called The app consisted of users recording clips of themselves lip-syncing to music. The company quickly merged

Clarissa Sievers

Are Your Email Campaign Goals SMART?

SMART Goals to Boost Your Email Campaigns A goal without a plan is just a wish. Yes, it’s corny, but it’s true! If you don’t have an actionable plan, you may as well not even set goals.  If you’re struggling with your email marketing campaigns, then it...