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Pinckney Marketing Blog

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The Power of Visuals in Establishing Brand Awareness

Brand awareness refers to the extent to which customers are able to recall or recognize a brand. There are countless ways a brand can emphasize awareness through visuals. But we will cover the big ones: a company logo, brand colors, typography, and marketing. On your...

Amber Plattenberger

Storytelling With Data

Use Data To Tell The Story Of Your Marketing Efforts No matter who you are or what you do, I'm willing to bet data plays a part in your day-to-day. Measurements, predictions, categorizing–it’s everywhere. We all know that great feeling that comes from sitting in a...

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The Importance of Buyer Personas and How to Define Yours

by Katie Kromer Buyer Personas Are Important and Here’s Why If you’ve been involved in the marketing world within the past few years, you’ve probably heard of the term “buyer persona”. Maybe you know what a buyer persona is, or maybe you have no idea. Either way,...

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5 Goals For Success with Content Marketing

By: Emily Murphy It’s 2018, and there’s a good chance that by now you’ve heard (if not seen first hand) the impact an effective content marketing strategy can have on a business. With stats like “content marketing rakes in conversion rates SIX times higher than other...

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Better Keyword Research Equals Better Results

Better keyword research WILL equal better results–trust us on this one. Building a proper foundation for your marketing strategy will set you up for successful results. Just like building a house, you start with pouring a foundation so that you can build something solid that will...