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The Rise of User Generated Content

User Generated Content – Content For Fans, By Fans As consumers, opportunities to create user generated content occur daily! It’s Tuesday morning and you’re tired because you stayed up too late last night discussing with your friend Becky about who should or shouldn't have gotten a rose...


5 Common Content Creation Mistakes

Content Creation Marketing Mistakes We've All Done Content creation is an important component of marketing because it provides relevant and valuable information to your target audience that helps acquire and engage new customers. However, there are many content marketing channels and tactics that leave room for...


Beginners Guide to Keyword Research

Keyword Research for Beginners Research and discovery are one of the most foundational aspects of building out a campaign. In the marketing industry, it is a skill set that can be part of many hats a marketer wears, it can be a part of the day...