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Building Your Brand.

How We Approach Branding

At Pinckney Harmon, we understand that branding is not just about designing a fancy logo or catchy tagline. It’s about creating a meaningful connection between your brand and your target audience. That’s why our approach to branding is both consumer-centric and client-centric. We focus on understanding your target audience’s needs and preferences, as well as your unique brand identity and business objectives.

Our consumer-centric approach puts us in the shoes of your target audience, understanding their preferences, habits, and needs, bridging the gap between brand and consumer. But we don’t stop there. The client-centric approach keeps your business objectives top of mind at all times. We don’t just want to create a great brand; we want to drive real results for your business.

By combining these two perspectives, we develop branding strategies that resonate with your audience and help you achieve your goals. From brand identity design to messaging and positioning, we work with you every step of the way to create a powerful brand that stands out in your industry.

It Starts & Ends with You In Mind.

Research & Competitor Analysis.

Our research and competitor analysis process involves looking closely at what others in your industry are doing in an already densely populated market, helping you connect with the right customers in the most effective way possible. Your unique insights, mingled with our expertise, allow us to create a branding strategy that sets you apart from the competition.

Concepting & Logo Design.

This is one of the most important parts of the branding process as this is where the visual representation of your company is first put to paper. Once the design team comes up with a sufficient amount of logo sketches and line drawings, they will take the good ones to the computer and start creating different logo options.

Graphic Process & Creative Implementation.

At this point, our team has a good idea of what the visual brand looks like. Then they’re onto choosing colors, typography, and sizing. All aspects are then assembled into an easy-to-understand document we call your company’s branding guidelines.

What Your Brand Should Say.

A complete brand should embody your goals and values while also expressing what exactly your company does. Through your own unique brand guidelines, the ideation of the brand comes to life in writing.

What Your Brand Should Say.

A complete brand should embody your goals and values while also expressing what exactly your company does. Through your own unique brand guidelines, the ideation of the brand comes to life in writing.