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What Your Color Pallet Says About Your Brand

By Amy Norman

What does your color pallet say about your brand?

Everyone always strives to make a good first impression, and your color palette plays an important role in that impression for your brand. Your color palette should reflect how you want to make someone feel when they think about your company.

You might be questioning how colors will make someone feel, but trust me, it happens. You can’t say that you’ve driven by the giant yellow and red golden arches of mcdonalds and haven’t had the desire to pull in and get some French fries. I’d be lying if I said I haven’t.

This is because McDonald’s picked colors that make someone feel a sense of desire and happiness. Understanding and making smart color choices is important for your brand, and we’re here to help make that decision easier!

From your website and emails, to business cards and letterheads your color palette will be a big presence across all of your marketing platforms, which is why it’s important to get this decision right.

Before choosing your colors it’s important to determine the mood your brand will convey. Is it a company that is more professional than easy going? Do you want it to have a sense of calmness rather than be energetic? Once that step is done you can start picking out colors, so let’s start talking about colors and what they mean.

RED

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Associated with energy, strength, desire, determination, and love. Red is a color that can increase your heart rate and act

ivate your pituitary gland. Because it is so eye catching and has such an impactful response, it’s a color that is popular in the food and car industries.

ORANGE

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A mixture of red and yellow, orange is an exciting color and is often as

sociated with fun, playful, and exuberance. While it’s not as aggressive as red, orange is still a very warm color that is also eye catching. Orange is known to be popular for healthcare and technology companies.

YELLOW

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Yellow is a color of happiness and optimism. This bright color is associated with positivity, hope, energy, and creativity. Another color that is especially useful if you’re trying to grab someone’s attention. Yellow is a popular color with technology and food.

GREEN

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Known for being the most restful color to the human eye, green is a color of freshness and health. Being a color that is popular among many different companies, green is associated with serenity, health, wealth, and growth. Green is popular for technology, food, finance, and technology.

BLUE

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Blue might be even more popular when it comes to brand colors. This color represents trust, responsibility, and dependability; all qualities that everyone aspires for their company to be. Companies that this color is popular for are: technology, finance, healthcare, and agriculture.

PURPLE

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Purple is another color that pulls its qualities from two colors. It gets energy from red and stability of blue. This color is often associated with power, luxury, and royalty. Purple isn’t as popular of a brand color as blue, but you can often find it in the color palettes for finance and technology.

BLACK

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If you want your brand to exude the feeling of luxury and sophistication, black is the way to go. Often associated with prestige, power, and elegance. Black is a color that is known to pair well with more expensive brands. That’s why it’s popular with the clothing and car industries.

WHITE

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When you think of white you often think of cleanliness or purity. Meanings associated with white are innocence, softness, cleanliness, and purity. White is a color that works well with brands that represent children. Brands you will find with white in their color palette are clothing and health care.

There you have it! A few tips to point you in the right direction of a perfect color palette. Picking your colors should be a fun and easy process, because in the end who knows your brand better than you do!