7 Shopify Apps That Improve Conversion Rates

Boost Your Store’s Conversion Rates Using These Shopify Apps So, you’ve successfully gotten people to your store — but what are they doing once they get there? While driving traffic to your Shopify Store is a critical piece of the ecommerce puzzle, there isn’t much...

Nontraditional Social Media for B2B Marketers

How To Implement Social Media Into Your B2B Marketing Campaign As a B2B (business to business) marketer, you may be hesitant when it comes to social media. After all, can you really create B2B social content that is as engaging as a B2C (business to consumer)...

Maintaining Your Social Media Presence When OOO

A Step-By-Step Plan For Managing Your Social Media Accounts When Out Of Office (OOO) We’re the inbound marketing team here at Pinckney Marketing. Together we manage upwards of 30 social platforms for our clients. It is certainly a lot of work for two people,...