by Jessica Perez | May 15, 2023 | Inbound Marketing, SEO
The Importance of Performing a Regular Campaign Audit If you want to ensure that your marketing efforts are performing at the highest level, conducting a campaign audit is crucial. Devoting time to assess your current performance is just as important as the marketing...
by Jessica Perez | Feb 8, 2022 | Marketing Insights
Consolidated Reports to Strengthen Data Quality and Client Relationships To be successful in marketing, you must understand your customers –– and what better way to learn about their behavior and habits than by looking at the numbers? Many times, marketers are left to...
by Jessica Perez | Dec 8, 2021 | Paid Search
How to Create an Optimized Landing Page: Best Practices When it comes to marketing in the digital era, a successful strategy requires synergy –– and to accomplish this, it is crucial to ensure each of your marketing efforts is optimized to perform at a high...
by Jessica Perez | Oct 22, 2021 | Inbound Marketing
Why Marketing to Humans Should Be The Center of Your Campaigns We are living in an age where technology and data are everywhere –– and with lengthy spreadsheets and reporting dashboards filling the majority of your workday, it can be easy to lose sight of what truly...
by Jessica Perez | Sep 17, 2021 | Paid Search
Is Database Marketing the Future of Paid Advertising? In the age of data, owning your own information is invaluable –– and one of the most efficient ways to obtain first-party data is utilizing inbound marketing methodologies. When aligned with your paid advertising...