The Importance of Performing a Regular Campaign Audit If you want to ensure that your marketing efforts are performing at the highest level, conducting a campaign audit is crucial. Devoting time to assess your current performance is just as important as the marketing...
A Beginner’s Guide to Search Intent and SEO
How to Utilize User Intent Marketing in Your SEO Strategy Search engine optimization, or SEO, is the process of improving the quality and quantity of web traffic to your site. In simpler terms, the goal of SEO is to get search engines, such as Google, to recommend...
The Framework for Writing a Great Blog
10 Tips on How to Write a Blog Post Want to learn how to write a blog post but aren't sure where to begin? Well you are in the right place. Regular blogging can build relationships, increase brand awareness, and attract quality leads, among many other benefits. ...
Google’s New Ranking Signals Coming In Spring 2021
How Google’s New Core Web Vitals Will Impact Rankings in 2021 Surprise! Google is changing up the algorithm…again. This time, the super search engine is adding new page experience ranking signals to determine who will land on the ever-so-important first page of...
The Benefits of Optimizing Your Google My Business Listing
14 Tips for Optimizing Your GMB Listing Have you ever done a Google search and noticed a company’s profile pop up on the right side of the screen with all their information? Check out the featured image above, because chances are, you have! As a form of local Google...
SEO vs. SEM: Developing an Inbound Marketing Strategy
SEO vs. SEM? Why You Should Use Both in Your Marketing Strategy Digital marketing has forever altered the way the inbound methodology is executed. With so many ways to increase brand awareness, credibility within your industry, and trust with your customers, it’s more...
Introduction to SEO: The 5 Basic Steps
SEO for Beginners Search engine optimization, or more commonly referred to SEO, is the process of optimizing websites to increase traffic through organic tactics as opposed to paid. It’s an extensive process that includes three important facets: on-page SEO, off-page...
6 Reasons Your Business Should Invest in SEO
Why Your Business Needs to Invest in SEO Services Whether you own a business or work for one, it’s important to understand the benefits you’ll reap when you invest in SEO. SEO, or search engine optimization, is a facet of marketing that works to increase organic...
YouTube SEO 101: How to Optimize Videos
How YouTube SEO Tactics Can Help Your Videos Rank Ever wonder how a video ranks on the first page of YouTube results? It’s not too different to how websites rank on search engine results pages. If your videos aren’t getting the attention they deserve, the problem may...
SEM, SEO, and PPC: How Do They Relate?
Is there a difference between SEM, SEO, and PPC? Whether you’re brand new to marketing or a seasoned professional, there’s definitely been a time in your career where you asked yourself, “What exactly is the difference between SEM, SEO, and PPC?” There’s a lot...