The Importance of Performing a Regular Campaign Audit If you want to ensure that your marketing efforts are performing at the highest level, conducting a campaign audit is crucial. Devoting time to assess your current performance is just as important as the marketing...
How B2B Copywriting Can Benefit Your Business Copywriting is a valuable component of any business’ digital marketing strategy. Not only is it the building block of content, it also helps brands effectively connect with their target audience through the power of...
Why Marketing to Humans Should Be The Center of Your Campaigns We are living in an age where technology and data are everywhere –– and with lengthy spreadsheets and reporting dashboards filling the majority of your workday, it can be easy to lose sight of what truly...
3 Simple Steps for Conducting UX Research UX research is vital for gaining a deeper understanding of your different customer types — including who, what, where, when, and why they behave in certain ways. Moreover, UX research aims to guide your teams in writing for,...
6 Foolproof Formulas for Writing Blog Post Titles Blogs are an integral part of content marketing. Posting blogs to a company’s website or social media platforms works to increase the brand’s online presence, inform customers, and promote product...
Reach Your Target Audience with Klaviyo Email Campaigns Did you know, email is one of the most widely used forms of communication? In fact, 90.3% of Americans in the U.S. have an email account. Therefore, if you’re looking to connect with a wide audience, email...
A List of the Best Marketing Podcasts to Boost Your Knowledge Podcasts have grown immensely in popularity over the last few years. There seems to be a podcast for just about every interest or niche you could have whether it be true crime, pop culture, health and...
Take Your Marketing to the Next Level with the HubSpot Operations Hub If you are involved in the operations side of your business, you know the many challenges of attempting to integrate the various softwares and CRMs that are used from one department to...
Your Guide to Understanding Content Syndication When it comes to your content, you’ve done all the right things. You’ve written your blog, published it on your website, promoted it across all your social media channels, and have even optimized it to make the search...
Steps to Incorporate PPC and Inbound Strategies in Your Marketing Efforts The landscape of paid search is changing –– that’s no secret. From the ever-fluctuating Google algorithm to the introduction of new headlines and descriptions, continuing education in your PPC...