December 12, 2012 / by
Social Media Campaigns = Buzz = Followers = Money
Do you want to push out your market competitors, gain online presence, and increase company profit? I have the simple answer: Social Media! I know you are thinking that this sounds too simple to be true but the proof is all around us.
Pampers, the #1 diapers brand in America, launched their latest social media campaign, the Millions of Beautiful Morning Moments Sweepstakes on Facebook.
All followers have to do is like the Pampers Facebook page, post pictures of their cuddly babies, and they are entered to win a $5,000 American Express gift card, prize bundles for baby including Pampers diapers and wipes, books, and CDs. And the best part of social media campaigns is that you can grab participants worldwide and not just from Charlotte or North Carolina or North America, but from everyone.
Pampers gets more followers, continues to be the top diaper company, and you get a chance to win free things! Pampers top competitor, Huggies, latest “Have Dad Put Huggies To The Test” Campaign was a blunder after dads around America were insulted by the dad stereotype. Better luck next time Huggies!
Growing up in Charlotte and working for an advertising agency, I have discovered that unlike birthdays, the older you get, the more fun News Years Eve becomes!
Dunkin' Donuts agrees with their latest campaign. Dunkin' Donuts is offering fame-starved fans a chance to have a photo or video displayed on a billboard in New York City's Times Square on New Year’s Eve; a time when thousands of Americans flood the streets to watch the ball dropping tradition. What better time to expose your awesomeness than when the place is packed!?!
Charlotte is divided evenly, in my opinion, when it comes to Dunkin’ Donuts and it’s biggest market competitor, Starbucks. Dunkin' Donuts has a little over 8 million Facebook fans, while Starbucks has more than 32 million followers. The New Years campaign may help Dunkin’ Donuts break 10 million followers, but a campaign of more than 15 minutes of fame will be necessary to ever stomp Starbucks competition.
Pampers and Dunkin’ Donuts have the right idea of using social media to gain company profit and broaden their social media follower bracket. Whether the mission is to take the lead from the top market competitors or to create buzz and an online presence, any company that is interacting in the social media world will find more success than the companies that are left in the Dark Age.