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Why the Success of your Digital Marketing Campaign Depends on Marketing Technology

By |May 3rd, 2016|Categories: Uncategorized|

Why the Success of your Digital Marketing Campaign Depends on Marketing Technology

By |May 3rd, 2016|Categories: Marketing Technology|

Want more Audience Engagement? Use these Tips to Refine your Writing for Online Use

By |April 28th, 2016|Categories: Content Creation|

If you keep up with the Pinckney blog, you’ve probably noticed I usually write about content strategy and how you can become a better marketer.

Should Digital Marketers Learn how to Code to be Successful?

By |April 19th, 2016|Categories: Digital Marketing|

Marketing has evolved a lot over the past years.

It’s All About the Mix: How to Create the Right Media Mix for your Dealership

By |March 16th, 2016|Categories: Automotive Marketing|

If you currently market for an auto dealership, navigating the world of media buying for the auto industry can prove to be a complicated process. With so many different ways to utilize your advertising spend across television and radio, it’s tough to know how to allocate your resources in a way that will directly lead to walk-ins. Also, media buying is expensive so it becomes necessary to find a balance between reaching a lot of potential buyers in your area and doing so in the most cost-effective way possible.

What Does Google’s Removal of Right-Side Ads (and many other SERP changes) Mean for your Business?

By |March 3rd, 2016|Categories: PPC|

Google is a company known for revolutionizing how people search for information and shaping the way we interact with the internet on a daily basis. Everyday millions of people perform Google searches to search for more information on produc...

New Year’s Resolutions for an Awesome Year at Pinckney Marketing!

By |January 14th, 2016|Categories: Uncategorized|

Happy New Year from Pinckney Marketing! This year, we wanted to start off with the traditional practice of goal setting - also known as making our New Year's resolutions. Though, to give you a better sense of who we are, we added a personal...

Content Marketing Predictions for 2016 and How to Take Action Now

By |January 12th, 2016|Categories: Uncategorized|

How would you describe this past year in content marketing?

5 New Year’s Resolutions for PR Professionals

By |January 11th, 2016|Categories: PR|

I am someone who is motivated by goals, to-do lists, accomplishments both big and small, and checking items off. That said, it should come as no surprise that I very much enjoy making lists of resolutions or goals. The new year is always a ...

How to Leverage Nontraditional Social Media in your B2B Marketing Strategy

By |December 3rd, 2015|Categories: Uncategorized|

I know what many of you are thinking: What the heck is nontraditional social media? I thought social media in itself was nontraditional? Well, yes and no.

True Life: I’m a Pinckney Intern

By |October 27th, 2015|Categories: Uncategorized|

As excited as I am to tell everyone reading this about my time as an intern at Pinckney Marketing, writing this post is not an easy task. How do I tell you about “a day in the life” when every day has been so different? 

What you should take away from #INBOUND15

By |October 1st, 2015|Categories: Uncategorized|

My immense apologies that I haven’t posted this sooner. 

Welcome, Taffy!

By |September 9th, 2015|Categories: Uncategorized|

Today we are welcoming our newest employee, Taffy Souphab to our team. At Pinckney, Taffy will serve as an Account Lead and oversee a list of clients including (but not limited to!) Blackstone Shooting Sports, Mercedes Benz of Westchester a...

The Best (and Worst) Marketing Campaigns and What to Learn from Them

By |September 8th, 2015|Categories: Uncategorized|

We love analyzing marketing campaigns. 

Common Agency Mistakes

By |September 2nd, 2015|Categories: Uncategorized|

Starting your own agency is exhilarating and once you begin building your client base, the feeling of success is in the air. Over time you will generate victories with clients. Along with victories your company will also experience errors. ...

What Marketers Should Know about the State of Mobile in 2015

By |August 24th, 2015|Categories: Mobile|

When's the last time you forgot your phone when you went out somewhere? Did you feel a little anxiety?   

How to Refine the Creative Process for Marketers and Creative Teams

By |August 10th, 2015|Categories: creative process|

If you work with creatives on a recurring basis or are a creative yourself, you know how important and cherished the creative process is. Defined as the process of turning intent from a requester into an artistic outcome that satisfies the req...

2015 Social Media Trends

By |July 21st, 2015|Categories: Marketing Trends|

Like with most things, it is funny to look back on trends posts written in years past. Just looking back to my 5 Social Media Trends in 2014 post from just last fall, there is content presented there that is now incorrect or out of date. ...

No Link Building Strategy Means 50% Less Search Strength

By |July 8th, 2015|Categories: Business Tips and Tricks, link building|

How much website traffic do you have? How many leads do you get from your website each month? Are you selling a lot of customers from internet leads? Eh, I bet you don’t want any more leads. You’re good on the revenue your site is making now.

9 Blogs and Websites Successful Marketers Read Everyday

By |June 30th, 2015|Categories: Content Marketing, Copywriting, Office Tips|

As marketers, we love content, right? We feed off of it. And if we’re smart, we even make it a point to take precious time out of our busy schedules to read up on what’s new in our respective areas.

Copywriting for SEO: How to Write Engaging Copy that Ranks Well

By |June 12th, 2015|Categories: Content Marketing, Copywriting|

As a content marketer, I think it’s important that we take a step back and really examine how SEO is becoming a part of our jobs as content producers and strategists. 

Social Media Frequency: How to Strategize When and How Often you Post

By |June 10th, 2015|Categories: Uncategorized|

So you just finished a couple blog posts, maybe an ebook or two, and genuinely want to say hello to your audience. You know that you should communicate using social media but you have important questions:

A Strategic Guide to Advertising on Social Media

By |June 5th, 2015|Categories: Uncategorized|

You’re extremely interested in advertising on social media, aren’t you? Well, you should be. Using social for advertising is not only less expensive than traditional marketing, but there’s a better chance at reaching your audience when and where they hang out online.

5 Steps to Proving Social Media ROI

By |June 2nd, 2015|Categories: Uncategorized|

What does social media do for my business?”... have you been asked this before? Chances are, you have. If you’re a marketer like us, you most definitely have. If you spend hours on social media and aren’t able to fully show the return on investment, keep reading. If you think you are able to show the ROI for your social efforts but are still getting questioned by your boss or clients, this article is for you too.

The Marketer’s Guide to Crafting the Perfect Social Post that Converts

By |May 28th, 2015|Categories: Uncategorized|

You’re most likely reading this blog post to learn how to craft the perfect social media post.