Happy New Year from Pinckney Marketing! This year, we wanted to start off with the traditional practice of goal setting - also known as making our New Year's resolutions. Though, to give you a better sense of who we are, we added a personal...
How would you describe this past year in content marketing?
I know what many of you are thinking: What the heck is nontraditional social media? I thought social media in itself was nontraditional? Well, yes and no.
We love analyzing marketing campaigns.
When's the last time you forgot your phone when you went out somewhere? Did you feel a little anxiety?
If you work with creatives on a recurring basis or are a creative yourself, you know how important and cherished the creative process is. Defined as the process of turning intent from a requester into an artistic outcome that satisfies the req...
As marketers, we love content, right? We feed off of it. And if we’re smart, we even make it a point to take precious time out of our busy schedules to read up on what’s new in our respective areas.
As a content marketer, I think it’s important that we take a step back and really examine how SEO is becoming a part of our jobs as content producers and strategists.
So you just finished a couple blog posts, maybe an ebook or two, and genuinely want to say hello to your audience. You know that you should communicate using social media but you have important questions:
You’re extremely interested in advertising on social media, aren’t you? Well, you should be. Using social for advertising is not only less expensive than traditional marketing, but there’s a better chance at reaching your audience when and where they hang out online.
“What does social media do for my business?”... have you been asked this before? Chances are, you have. If you’re a marketer like us, you most definitely have. If you spend hours on social media and aren’t able to fully show the return on investment, keep reading. If you think you are able to show the ROI for your social efforts but are still getting questioned by your boss or clients, this article is for you too.
You’re most likely reading this blog post to learn how to craft the perfect social media post.
As we know, marketing is constantly evolving. Therefore, businesses must stay ahead of the curve compared to their competition in order to increase leads, return on investment and sales. Today, one of the primary methods that can help achieve this is content marketing. These two words seem to be popping up more and more in today’s conversations and some might be scratching their heads thinking, what is content marketing?
If your company is in the 84% of top performing companies using or planning to use marketing automation in 2015, you probably already have some ideas of the lead nurturing campaigns you can launch to shorten the sales cycle of your leads and b...
Depending on what your strategy is, managing the marketing of any business is a time-intensive process. Making time to execute your advertisements to the level or quality and efficacy you have in mind can sometimes seem impossible, esp...
Is SEO dead? That’s a question that has come up in marketing and the digital space quite a bit as of recent. The truth here, is that SEO is certainly not dead. But it has absolutely changed and evolved. Each year we see new trends emerge, die off, succeed, or fail. We see changes to algorithms constantly that require marketers to alter their strategies and ways of thinking.
Have you ever needed design or marketing help for your business or embarked on a job change within or into the industry? If so, you’re familiar with just how many advertising and marketing agencies you have to choose from in your city alone. With so many options and, honestly, so many agencies that can’t seem to accurately describe what makes them different, how do you choose the best fit for you?