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3 Ways to Improve Your Email Marketing in 2017

By |February 23rd, 2017|Categories: Uncategorized|

Aligning Sales and Marketing with an SLA (Service Level Agreement)

By |February 6th, 2017|Categories: Uncategorized|

  What's an SLA?  As the line between sales and marketing has continuously blurred over the past ten years,  SLAs have become commonly used by organizations to align their sales and marketing departments around a similar g...

3 Scenarios that will Help Tech Marketers Better Engage with IT Buyers Part 1: Channel Strategy

By |February 2nd, 2017|Categories: Uncategorized|

If you’re a tech marketer hoping to get some visibility and action with IT buyers, you’re probably experiencing quite the uphill battle.

How to Make Your Content “Share-Worthy”

By |January 31st, 2017|Categories: Uncategorized|

The idea that content goes viral still blows my mind - that an image of a fan at a sporting event, one of millions, can get captured and “memed” by the entire internet. It is one of the most fascinating things about the social media community today.

Content Trends for 2017

By |January 27th, 2017|Categories: Uncategorized|

Happy New Year! 2016 has come to an end, and we are welcoming 2017 with open arms! The new year is filled with hope and excitement of what’s to come, and we. are. ready.

Key Content Takeaways From My #Inbound16 Experience

By |January 23rd, 2017|Categories: Uncategorized|

Once a year in a land far, far away there is a magical marketing event called “Inbound.” Here, marketing masterminds and successful entrepreneurs spill their secrets to success in our ever-changing industry.

Brief Underlying Benefits of Utilizing Google Tag Manager

By |January 20th, 2017|Categories: Uncategorized|

Digital marketing is all about implementing campaigns and tracking and refining them for the future. A huge aspect of this is making sure you have the right code on your website for user experience tracking, conversion tracking, analytics t...

3 Quick Social Media Campaign Steps to Revive your Stagnant Strategy

By |January 17th, 2017|Categories: Uncategorized|

Every once in a while at Pinckney Marketing we have #TakeoverThursday, where one of our very own co workers takes over our Instagram account to show what a day in our (work) life is like. My turn was in September and...it was harder than it...

4 Quick Social Media Campaign Steps to Revive your Stagnant Strategy

By |January 17th, 2017|Categories: Uncategorized|

Every once in a while at Pinckney Marketing we have #TakeoverThursday, where one of our very own co workers takes over our Instagram account to show what a day in our (work) life is like. My turn was in September and...it was harder than it...

The Beginner’s Guide to Structuring your Google Adwords Campaigns

By |November 22nd, 2016|Categories: Uncategorized|

It’s almost game time!

You’ve finalized your overall campaign strategy, conducted your extensive keyword research, and have created ad copy and creative content that even Don Draper would be ecstatic about.

You have all of the ingredients, so now what? Do you just clump everything together, throw it in the oven, and hope for the best? Nope, not even close.

2 Super Easy Ways to Improve Brand Admiration

By |October 17th, 2016|Categories: Uncategorized|

Brand Admiration is a fairly new concept introduced by a few really cool marketing researchers who go into extensive detail on this subject in their book, Brand Admiration: The Exponential Effect of Brand Trust, Love, and Respect.

Skateboard Branding: A Copywriter’s Manifesto on Creating (or Refining) your Brand’s Voice

By |October 14th, 2016|Categories: Uncategorized|

Here is a funny story about falling off a skateboard.  

How to Conduct Keyword Research for a Paid Search Campaign

By |September 30th, 2016|Categories: Keyword Strategy|

Needless to say that when it comes to paid search, keyword research is an integral part of launching a successful campaign.

I’m a huge basketball fan so I tend to think of paid search strategy the same as a game strategy. 

If you’re a fan like me, consider this analogy: keyword research is to paid search as a scouting report is to a basketball game - it’s the foundation for the overall strategy. 

Digital Breadcrumbs: How to Successfully Analyze your Digital Marketing Efforts

By |September 26th, 2016|Categories: Uncategorized|

The search for the “right” media channel gets more complicated as more and more new options arrive daily. 

Integrating Mobile Marketing Trends into your Marketing Strategy

By |September 15th, 2016|Categories: Uncategorized|

We are living in a world where “Nomophobia” is a real thing. For those who don’t know about nomophobia, it’s "no-mobile-phone phobia", the irrational and intense fear of being without your mobile device.

Social Media Advertising Do’s and Don’ts for the Healthcare Industry

By |September 9th, 2016|Categories: Healthcare Industry|

Social media is becoming an integral part of our lives—we all know this. It has already become the go-to outlet for information seekers. 

Annual Social Media Trends Update: 2016

By |August 24th, 2016|Categories: Uncategorized|

July of last year, we talked about 2015 Social Media Trends by reminiscing back to our outdated 5 Social Media Trends in 2014 post. And here we are, yet again, in need of a serious update.

10 Classes you can Take Today (For Free) That Will Make you a Better Marketer

By |August 18th, 2016|Categories: Continuing Education|

Working in an industry that’s constantly changing and improving is demanding to say the least. Marketing leaders, in agency or internal roles, need to evolve with technology and set aside time to work on their skill sets in order to keep up-to-date with programs and thought leaders in the industry. Below is a relatively small list of classes you can get started in today to further evolve your marketing expertise:

Marketing Technology Stacks: How to Create Content for SEO

By |August 16th, 2016|Categories: Uncategorized|

It’s no secret that the dynamic of content and search engine optimization has and will continue to change.

But it doesn’t just stop at realizing there’s a positive correlation between quality content and increased search strength.

We also need to transform our content creation process to include more robust research, testing, and the analytics that will lead to a successful attribution of content for the results it provides.

Use Scrum Methodology to Become an Agile Marketer

By |August 15th, 2016|Categories: Scrum Methodology|

If you work in or with a marketing team-- either on the corporate or agency side -- you’re very familiar with how hard it can be to complete work with the timing and quality you expect. If you think about it, you can probably boil this issue down to one problem: a difficulty prioritizing and focusing on work.

Since the late 1990’s, software development teams have used the Scrum methodology to organize their tasks into a framework that creates a predictable, efficient and manageable machine.

5 Easy Tips Anyone Can Use to Refine an SEM Campaign

By |August 11th, 2016|Categories: Link Buildilng|

Search Engine Marketing (SEM) is a type of internet marketing used to position a website within search engines to achieve maximum visibility. This will drive traffic for more leads, help you understand where those leads are coming from, and, if executed correctly and optmized regularly, help save you money. To help you get to the top of the list, we’re giving you these five easy tips anyone can use:

What No One Told You About How to be Successful with Social Media

By |August 4th, 2016|Categories: Uncategorized|

Regardless if you’re a B2B or B2C marketer, social media is the driving force behind being successful in digital marketing.

Should you Jump on the Facebook Instant Articles Bandwagon?

By |August 2nd, 2016|Categories: Uncategorized|

I’m sure you remember last year when Facebook invited select publishers to publish Instant Articles through their program. This exclusivity made major headlines as it separated the big dogs from the rest of the crowd, making everyone want in on the action.

Weird but Effective Ways to use Social Media for B2B Marketing

By |June 14th, 2016|Categories: Uncategorized|

I know what many of you are thinking. Can you really get weird with B2B marketing and be as engaging as a B2C marketing campaign? The answer is absolutely - and you can do it by using nontraditional social media.

Why the Success of your Digital Marketing Campaign Depends on Marketing Technology

By |May 3rd, 2016|Categories: Uncategorized|