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The Beginner’s Guide to Structuring your Google Adwords Campaigns

By |November 22nd, 2016|Categories: Uncategorized|

It’s almost game time!

You’ve finalized your overall campaign strategy, conducted your extensive keyword research, and have created ad copy and creative content that even Don Draper would be ecstatic about.

You have all of the ingredients, so now what? Do you just clump everything together, throw it in the oven, and hope for the best? Nope, not even close.

2 Super Easy Ways to Improve Brand Admiration

By |October 17th, 2016|Categories: Uncategorized|

Brand Admiration is a fairly new concept introduced by a few really cool marketing researchers who go into extensive detail on this subject in their book, Brand Admiration: The Exponential Effect of Brand Trust, Love, and Respect.

Skateboard Branding: A Copywriter’s Manifesto on Creating (or Refining) your Brand’s Voice

By |October 14th, 2016|Categories: Uncategorized|

Here is a funny story about falling off a skateboard.  

How to Conduct Keyword Research for a Paid Search Campaign

By |September 30th, 2016|Categories: Keyword Strategy|

Needless to say that when it comes to paid search, keyword research is an integral part of launching a successful campaign.

I’m a huge basketball fan so I tend to think of paid search strategy the same as a game strategy. 

If you’re a fan like me, consider this analogy: keyword research is to paid search as a scouting report is to a basketball game - it’s the foundation for the overall strategy. 

Digital Breadcrumbs: How to Successfully Analyze your Digital Marketing Efforts

By |September 26th, 2016|Categories: Uncategorized|

The search for the “right” media channel gets more complicated as more and more new options arrive daily. 

Integrating Mobile Marketing Trends into your Marketing Strategy

By |September 15th, 2016|Categories: Uncategorized|

We are living in a world where “Nomophobia” is a real thing. For those who don’t know about nomophobia, it’s "no-mobile-phone phobia", the irrational and intense fear of being without your mobile device.

Social Media Advertising Do’s and Don’ts for the Healthcare Industry

By |September 9th, 2016|Categories: Healthcare Industry|

Social media is becoming an integral part of our lives—we all know this. It has already become the go-to outlet for information seekers. 

Annual Social Media Trends Update: 2016

By |August 24th, 2016|Categories: Uncategorized|

July of last year, we talked about 2015 Social Media Trends by reminiscing back to our outdated 5 Social Media Trends in 2014 post. And here we are, yet again, in need of a serious update.

10 Classes you can Take Today (For Free) That Will Make you a Better Marketer

By |August 18th, 2016|Categories: Continuing Education|

Working in an industry that’s constantly changing and improving is demanding to say the least. Marketing leaders, in agency or internal roles, need to evolve with technology and set aside time to work on their skill sets in order to keep up-to-date with programs and thought leaders in the industry. Below is a relatively small list of classes you can get started in today to further evolve your marketing expertise:

Marketing Technology Stacks: How to Create Content for SEO

By |August 16th, 2016|Categories: Uncategorized|

It’s no secret that the dynamic of content and search engine optimization has and will continue to change.

But it doesn’t just stop at realizing there’s a positive correlation between quality content and increased search strength.

We also need to transform our content creation process to include more robust research, testing, and the analytics that will lead to a successful attribution of content for the results it provides.

Use Scrum Methodology to Become an Agile Marketer

By |August 15th, 2016|Categories: Scrum Methodology|

If you work in or with a marketing team-- either on the corporate or agency side -- you’re very familiar with how hard it can be to complete work with the timing and quality you expect. If you think about it, you can probably boil this issue down to one problem: a difficulty prioritizing and focusing on work.

Since the late 1990’s, software development teams have used the Scrum methodology to organize their tasks into a framework that creates a predictable, efficient and manageable machine.

5 Easy Tips Anyone Can Use to Refine an SEM Campaign

By |August 11th, 2016|Categories: Link Buildilng|

Search Engine Marketing (SEM) is a type of internet marketing used to position a website within search engines to achieve maximum visibility. This will drive traffic for more leads, help you understand where those leads are coming from, and, if executed correctly and optmized regularly, help save you money. To help you get to the top of the list, we’re giving you these five easy tips anyone can use:

What No One Told You About How to be Successful with Social Media

By |August 4th, 2016|Categories: Uncategorized|

Regardless if you’re a B2B or B2C marketer, social media is the driving force behind being successful in digital marketing.

Should you Jump on the Facebook Instant Articles Bandwagon?

By |August 2nd, 2016|Categories: Uncategorized|

I’m sure you remember last year when Facebook invited select publishers to publish Instant Articles through their program. This exclusivity made major headlines as it separated the big dogs from the rest of the crowd, making everyone want in on the action.

Weird but Effective Ways to use Social Media for B2B Marketing

By |June 14th, 2016|Categories: Uncategorized|

I know what many of you are thinking. Can you really get weird with B2B marketing and be as engaging as a B2C marketing campaign? The answer is absolutely - and you can do it by using nontraditional social media.

Why the Success of your Digital Marketing Campaign Depends on Marketing Technology

By |May 3rd, 2016|Categories: Uncategorized|

Why the Success of your Digital Marketing Campaign Depends on Marketing Technology

By |May 3rd, 2016|Categories: Marketing Technology|

Want more Audience Engagement? Use these Tips to Refine your Writing for Online Use

By |April 28th, 2016|Categories: Content Creation|

If you keep up with the Pinckney blog, you’ve probably noticed I usually write about content strategy and how you can become a better marketer.

Should Digital Marketers Learn how to Code to be Successful?

By |April 19th, 2016|Categories: Digital Marketing|

Marketing has evolved a lot over the past years.

It’s All About the Mix: How to Create the Right Media Mix for your Dealership

By |March 16th, 2016|Categories: Automotive Marketing|

If you currently market for an auto dealership, navigating the world of media buying for the auto industry can prove to be a complicated process. With so many different ways to utilize your advertising spend across television and radio, it’s tough to know how to allocate your resources in a way that will directly lead to walk-ins. Also, media buying is expensive so it becomes necessary to find a balance between reaching a lot of potential buyers in your area and doing so in the most cost-effective way possible.

What Does Google’s Removal of Right-Side Ads (and many other SERP changes) Mean for your Business?

By |March 3rd, 2016|Categories: PPC|

Google is a company known for revolutionizing how people search for information and shaping the way we interact with the internet on a daily basis. Everyday millions of people perform Google searches to search for more information on produc...

New Year’s Resolutions for an Awesome Year at Pinckney Marketing!

By |January 14th, 2016|Categories: Uncategorized|

Happy New Year from Pinckney Marketing! This year, we wanted to start off with the traditional practice of goal setting - also known as making our New Year's resolutions. Though, to give you a better sense of who we are, we added a personal...

Content Marketing Predictions for 2016 and How to Take Action Now

By |January 12th, 2016|Categories: Uncategorized|

How would you describe this past year in content marketing?

5 New Year’s Resolutions for PR Professionals

By |January 11th, 2016|Categories: PR|

I am someone who is motivated by goals, to-do lists, accomplishments both big and small, and checking items off. That said, it should come as no surprise that I very much enjoy making lists of resolutions or goals. The new year is always a ...

How to Leverage Nontraditional Social Media in your B2B Marketing Strategy

By |December 3rd, 2015|Categories: Uncategorized|

I know what many of you are thinking: What the heck is nontraditional social media? I thought social media in itself was nontraditional? Well, yes and no.