9 Blogs and Websites Successful Marketers Read Everyday

As marketers, we love content, right? We feed off of it. And if we’re smart, we even make it a point to take precious time out of our busy schedules to read up on what’s new in our respective areas.

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Copywriting for SEO: How to Write Engaging Copy that Ranks Well

As a content marketer, I think it’s important that we take a step back and really examine how SEO is becoming a part of our jobs as content producers and strategists. 

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Social Media Frequency: How to Strategize When and How Often you Post

So you just finished a couple blog posts, maybe an ebook or two, and genuinely want to say hello to your audience. You know that you should communicate using social media but you have important questions:

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A Strategic Guide to Advertising on Social Media

You’re extremely interested in advertising on social media, aren’t you? Well, you should be. Using social for advertising is not only less expensive than traditional marketing, but there’s a better chance at reaching your audience when and where they hang out online.

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5 Steps to Proving Social Media ROI

What does social media do for my business?”... have you been asked this before? Chances are, you have. If you’re a marketer like us, you most definitely have. If you spend hours on social media and aren’t able to fully show the return on investment, keep reading. If you think you are able to show the ROI for your social efforts but are still getting questioned by your boss or clients, this article is for you too.

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The Marketer’s Guide to Crafting the Perfect Social Post that Converts

You’re most likely reading this blog post to learn how to craft the perfect social media post.

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Social Analytics that Really Matter in 2015

How to measure your social media ROI can oftentimes be a controversial topic. Some people think reach and engagement are the be-all and end-all. Others look at website conversions from social leads. What analytics really matter, especially con...

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How To Get Started With Content Marketing Today

 As we know, marketing is constantly evolving. Therefore, businesses must stay ahead of the curve compared to their competition in order to increase leads, return on investment and sales. Today, one of the primary methods that can help achieve this is content marketing. These two words seem to be popping up more and more in today’s conversations and some might be scratching their heads thinking, what is content marketing?

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Using Automated Workflows to Convert More Leads

If your company is in the 84% of top performing companies using or planning to use marketing automation in 2015, you probably already have some ideas of the lead nurturing campaigns you can launch to shorten the sales cycle of your leads and b...

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Top 10 Marketing Time Sucks (and Savers!) for SMBs

Depending on what your strategy is, managing the marketing of any business is a time-intensive process.  Making time to execute your advertisements to the level or quality and efficacy you have in mind can sometimes seem impossible, esp...

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4 SEO Trends We’re Already Seeing [And you Should be Using!] in 2015

Is SEO dead? That’s a question that has come up in marketing and the digital space quite a bit as of recent. The truth here, is that SEO is certainly not dead. But it has absolutely changed and evolved. Each year we see new trends emerge, die off, succeed, or fail. We see changes to algorithms constantly that require marketers to alter their strategies and ways of thinking.

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How To: Pick the Right Agency for You

Have you ever needed design or marketing help for your business or embarked on a job change within or into the industry? If so, you’re familiar with just how many advertising and marketing agencies you have to choose from in your city alone. With so many options and, honestly, so many agencies that can’t seem to accurately describe what makes them different, how do you choose the best fit for you? 

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Should you hire a marketing agency or in-house team?

Many companies reach a point where they’re either growing so quickly they can’t keep up, finding themselves at a stagnant place or are, unfortunately, getting smaller.

At any of these places, more marketing help is usually needed. Whether it is to keep up with all of the necessary deliverables or to bring in more leads for the sales team, more people and more lead gen efforts are always helpful.

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Are your email campaign goals SMART?

Setting marketing goals is no easy task, yet it is incredibly important to be able to later report on and redefine success for tactics utilized. So, what makes a strong marketing goal and how do you create these for various marketing channels, specifically email? Let’s break it down.
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5 Steps to Creating Great Email Campaigns

Email marketing can be simple, affordable, and very effective-- which is why most businesses and brands of all sizes have tapped into this as an essential marketing tactic in the past decade. When not done properly though, email campaigns can ...

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Series: Beginner’s Guide to Marketing Best Practices [Media Buying]

We’re following up on our marketing best practices. You might remember our blog from a few months back on email. We’re going down a different path with this post: media buying.

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5 Steps to Organize your Office

Don't have time to organize your office? I bet if you knew an unorganized office correspond with being late to meetings, missing deadlines and wasted time you would reconsider. A relatively neat and orderly office space clears the way f...

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Automotive Marketing Done Right: 7 Tips & Trends

DIGITAL DEALER 2014: This past September I had the priviledge of attending Digital Dealer, one of my favorite conferences and events of the year. It is always a top priority for me to attend this conference for a number of reasons. Many...

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HubSpot Insiders Part I: Q&A with Nick Sal

Last Thursday, some members of our team attended the monthly Charlotte HubSpot User Group (HUG) meeting. While all HUG meetings are fun, informative, and absolutely worthwhile events, this one was particularly special as Nick Sal (Salvatoriell...

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Series: Beginner’s Guide to Marketing Best Practices [Email]

We’re kicking off a brand new series on ma...

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Seeking: Marketing Enthusiast with Account Management Know-How

Account Leads lay a strong strategic foundation ...

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Three Easy Ways to Increase Website Traffic

In a perfect world, every visitor to your websit...

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5 Social Media Trends in 2014

As marketers and business owners, we all know &...

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Genius Logos with Hidden Symbolism

These days, nearly every company has a logo. Th...

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We’re Hiring an Account Coordinator!

We’re looking for an Account Coordinator to join our team! Take a look at the job description below and submit your resume to Hanna Huffman at hhuffman@pinckneymarketing.com if interested! […]

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