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Solving Workplace Conflicts Like a Pro

By |April 25th, 2017|Categories: Uncategorized|

If you’re like millions of Americans, including myself, you’ve had to deal with a difficult coworker, boss or employee at one time or another. It can be awkward and frustrating to tell someone you work with that you have an issue with them, but it’s necessary to hold people accountable to have a successful work environment.

3 Effective Organizational Tools for Account Managers

By |April 20th, 2017|Categories: Uncategorized|

Working for an agency means organizing and coordinating yourself for a fast paced environment with many moving pieces. Every day, we prioritize for multiple clients with similar wants, needs and expectations with separate deliverables but identical due dates. This requires our account managers to find ways to stay on the ball so we don’t drop it.

Regulations You Need to Know When Running Corporate Social Media

By |April 13th, 2017|Categories: Uncategorized|

  In 2006 sponsorships were introduced to our social media world with great resistance. If you can remember - we all believed social media should remain an advertisement-free network for consumers to communicate.

Why Google is Like High School All Over Again

By |April 11th, 2017|Categories: Branding|

High school was all just one big popularity contest…well, and that learning thing we had to do too. I graduated high school and moved on to college and was ecstatic that I was done with all the judgmental people. Then I met Google…

The Evolution of Voice Search: How Does it Affect Your SEO?

By |April 6th, 2017|Categories: Uncategorized|

Remarketing Lists for Search Ads: A Better Way to Convert Your Customer

By |April 4th, 2017|Categories: Uncategorized|

Trying to grow your paid search account can be frustrating. And, with the AdWords landscape always changing, it is important to find ways to target a more qualified audience in order to generate more conversions.

How to Not Get Sued When Sharing Photos for Corporate Social Media

By |March 30th, 2017|Categories: Uncategorized|

  With more and more businesses getting their foot in the social media door, the importance of self-regulation and protection of your brand is also increasing. The Federal Trade Commission (FTC) regulates corporate social media the sa...

6 Pieces to a Successful 30 Day Automotive Campaign

By |March 28th, 2017|Categories: Uncategorized|

Have you recently purchased a vehicle from a dealership? What drove you to select the winning dealership? Maybe it was catchy radio spot or a letter in the mail offering a gift card for a test drive.

Visual Sitelinks: Worth a Thousand Words?

By |March 23rd, 2017|Categories: Uncategorized|

They say a picture is worth a thousand words. With the Visual Sitelinks beta, this may have been Google’s solution when thinking of a way to extend the character length of “traditional” sitelinks. What do you think?

For The Dog Lovers: Pinckney Pups

By |March 21st, 2017|Categories: Uncategorized|

 

If you’re like me and find yourself pointing out all dogs on the street and wanting to pet them, following famous ones on Instagram, or joining Facebook groups to see pictures and videos, look no further. We’re introducing our Pinckney office dogs who grace our office floors on Puppy Friday and sharing some of their favorite things that make them the special pups they are. Get to know them!

3 Ways to Improve Your Email Marketing in 2017

By |February 23rd, 2017|Categories: Uncategorized|

Aligning Sales and Marketing with an SLA (Service Level Agreement)

By |February 6th, 2017|Categories: Uncategorized|

  What's an SLA?  As the line between sales and marketing has continuously blurred over the past ten years,  SLAs have become commonly used by organizations to align their sales and marketing departments around a similar g...

3 Scenarios that will Help Tech Marketers Better Engage with IT Buyers Part 1: Channel Strategy

By |February 2nd, 2017|Categories: Uncategorized|

If you’re a tech marketer hoping to get some visibility and action with IT buyers, you’re probably experiencing quite the uphill battle.

How to Make Your Content “Share-Worthy”

By |January 31st, 2017|Categories: Uncategorized|

The idea that content goes viral still blows my mind - that an image of a fan at a sporting event, one of millions, can get captured and “memed” by the entire internet. It is one of the most fascinating things about the social media community today.

Content Trends for 2017

By |January 27th, 2017|Categories: Uncategorized|

Happy New Year! 2016 has come to an end, and we are welcoming 2017 with open arms! The new year is filled with hope and excitement of what’s to come, and we. are. ready.

Key Content Takeaways From My #Inbound16 Experience

By |January 23rd, 2017|Categories: Uncategorized|

Once a year in a land far, far away there is a magical marketing event called “Inbound.” Here, marketing masterminds and successful entrepreneurs spill their secrets to success in our ever-changing industry.

Brief Underlying Benefits of Utilizing Google Tag Manager

By |January 20th, 2017|Categories: Uncategorized|

Digital marketing is all about implementing campaigns and tracking and refining them for the future. A huge aspect of this is making sure you have the right code on your website for user experience tracking, conversion tracking, analytics t...

3 Quick Social Media Campaign Steps to Revive your Stagnant Strategy

By |January 17th, 2017|Categories: Uncategorized|

Every once in a while at Pinckney Marketing we have #TakeoverThursday, where one of our very own co workers takes over our Instagram account to show what a day in our (work) life is like. My turn was in September and...it was harder than it...

4 Quick Social Media Campaign Steps to Revive your Stagnant Strategy

By |January 17th, 2017|Categories: Uncategorized|

Every once in a while at Pinckney Marketing we have #TakeoverThursday, where one of our very own co workers takes over our Instagram account to show what a day in our (work) life is like. My turn was in September and...it was harder than it...

The Beginner’s Guide to Structuring your Google Adwords Campaigns

By |November 22nd, 2016|Categories: Uncategorized|

It’s almost game time!

You’ve finalized your overall campaign strategy, conducted your extensive keyword research, and have created ad copy and creative content that even Don Draper would be ecstatic about.

You have all of the ingredients, so now what? Do you just clump everything together, throw it in the oven, and hope for the best? Nope, not even close.

2 Super Easy Ways to Improve Brand Admiration

By |October 17th, 2016|Categories: Uncategorized|

Brand Admiration is a fairly new concept introduced by a few really cool marketing researchers who go into extensive detail on this subject in their book, Brand Admiration: The Exponential Effect of Brand Trust, Love, and Respect.

Skateboard Branding: A Copywriter’s Manifesto on Creating (or Refining) your Brand’s Voice

By |October 14th, 2016|Categories: Uncategorized|

Here is a funny story about falling off a skateboard.  

How to Conduct Keyword Research for a Paid Search Campaign

By |September 30th, 2016|Categories: Keyword Strategy|

Needless to say that when it comes to paid search, keyword research is an integral part of launching a successful campaign.

I’m a huge basketball fan so I tend to think of paid search strategy the same as a game strategy. 

If you’re a fan like me, consider this analogy: keyword research is to paid search as a scouting report is to a basketball game - it’s the foundation for the overall strategy. 

Digital Breadcrumbs: How to Successfully Analyze your Digital Marketing Efforts

By |September 26th, 2016|Categories: Uncategorized|

The search for the “right” media channel gets more complicated as more and more new options arrive daily. 

Integrating Mobile Marketing Trends into your Marketing Strategy

By |September 15th, 2016|Categories: Uncategorized|

We are living in a world where “Nomophobia” is a real thing. For those who don’t know about nomophobia, it’s "no-mobile-phone phobia", the irrational and intense fear of being without your mobile device.