New Year’s Resolutions for an Awesome Year at Pinckney Marketing!

Happy New Year from Pinckney Marketing! This year, we wanted to start off with the traditional practice of goal setting - also known as making our New Year's resolutions. Though, to give you a better sense of who we are, we added a personal...

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Content Marketing Predictions for 2016 and How to Take Action Now

How would you describe this past year in content marketing?

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5 New Year’s Resolutions for PR Professionals

I am someone who is motivated by goals, to-do lists, accomplishments both big and small, and checking items off. That said, it should come as no surprise that I very much enjoy making lists of resolutions or goals. The new year is always a ...

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How to Leverage Nontraditional Social Media in your B2B Marketing Strategy

I know what many of you are thinking: What the heck is nontraditional social media? I thought social media in itself was nontraditional? Well, yes and no.

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True Life: I’m a Pinckney Intern

As excited as I am to tell everyone reading this about my time as an intern at Pinckney Marketing, writing this post is not an easy task. How do I tell you about “a day in the life” when every day has been so different? 

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What you should take away from #INBOUND15

My immense apologies that I haven’t posted this sooner. 

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Welcome, Taffy!

Today we are welcoming our newest employee, Taffy Souphab to our team. At Pinckney, Taffy will serve as an Account Lead and oversee a list of clients including (but not limited to!) Blackstone Shooting Sports, Mercedes Benz of Westchester a...

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The Best (and Worst) Marketing Campaigns and What to Learn from Them

We love analyzing marketing campaigns. 

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Common Agency Mistakes

Starting your own agency is exhilarating and once you begin building your client base, the feeling of success is in the air. Over time you will generate victories with clients. Along with victories your company will also experience errors. ...

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What Marketers Should Know about the State of Mobile in 2015

When's the last time you forgot your phone when you went out somewhere? Did you feel a little anxiety?   

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How to Refine the Creative Process for Marketers and Creative Teams

If you work with creatives on a recurring basis or are a creative yourself, you know how important and cherished the creative process is. Defined as the process of turning intent from a requester into an artistic outcome that satisfies the req...

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2015 Social Media Trends

Like with most things, it is funny to look back on trends posts written in years past. Just looking back to my 5 Social Media Trends in 2014 post from just last fall, there is content presented there that is now incorrect or out of date. ...

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No Link Building Strategy Means 50% Less Search Strength

How much website traffic do you have? How many leads do you get from your website each month? Are you selling a lot of customers from internet leads? Eh, I bet you don’t want any more leads. You’re good on the revenue your site is making now.

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9 Blogs and Websites Successful Marketers Read Everyday

As marketers, we love content, right? We feed off of it. And if we’re smart, we even make it a point to take precious time out of our busy schedules to read up on what’s new in our respective areas.

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Copywriting for SEO: How to Write Engaging Copy that Ranks Well

As a content marketer, I think it’s important that we take a step back and really examine how SEO is becoming a part of our jobs as content producers and strategists. 

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Social Media Frequency: How to Strategize When and How Often you Post

So you just finished a couple blog posts, maybe an ebook or two, and genuinely want to say hello to your audience. You know that you should communicate using social media but you have important questions:

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A Strategic Guide to Advertising on Social Media

You’re extremely interested in advertising on social media, aren’t you? Well, you should be. Using social for advertising is not only less expensive than traditional marketing, but there’s a better chance at reaching your audience when and where they hang out online.

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5 Steps to Proving Social Media ROI

What does social media do for my business?”... have you been asked this before? Chances are, you have. If you’re a marketer like us, you most definitely have. If you spend hours on social media and aren’t able to fully show the return on investment, keep reading. If you think you are able to show the ROI for your social efforts but are still getting questioned by your boss or clients, this article is for you too.

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The Marketer’s Guide to Crafting the Perfect Social Post that Converts

You’re most likely reading this blog post to learn how to craft the perfect social media post.

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Social Analytics that Really Matter in 2015

How to measure your social media ROI can oftentimes be a controversial topic. Some people think reach and engagement are the be-all and end-all. Others look at website conversions from social leads. What analytics really matter, especially con...

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How To Get Started With Content Marketing Today

 As we know, marketing is constantly evolving. Therefore, businesses must stay ahead of the curve compared to their competition in order to increase leads, return on investment and sales. Today, one of the primary methods that can help achieve this is content marketing. These two words seem to be popping up more and more in today’s conversations and some might be scratching their heads thinking, what is content marketing?

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Using Automated Workflows to Convert More Leads

If your company is in the 84% of top performing companies using or planning to use marketing automation in 2015, you probably already have some ideas of the lead nurturing campaigns you can launch to shorten the sales cycle of your leads and b...

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Top 10 Marketing Time Sucks (and Savers!) for SMBs

Depending on what your strategy is, managing the marketing of any business is a time-intensive process.  Making time to execute your advertisements to the level or quality and efficacy you have in mind can sometimes seem impossible, esp...

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4 SEO Trends We’re Already Seeing [And you Should be Using!] in 2015

Is SEO dead? That’s a question that has come up in marketing and the digital space quite a bit as of recent. The truth here, is that SEO is certainly not dead. But it has absolutely changed and evolved. Each year we see new trends emerge, die off, succeed, or fail. We see changes to algorithms constantly that require marketers to alter their strategies and ways of thinking.

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How To: Pick the Right Agency for You

Have you ever needed design or marketing help for your business or embarked on a job change within or into the industry? If so, you’re familiar with just how many advertising and marketing agencies you have to choose from in your city alone. With so many options and, honestly, so many agencies that can’t seem to accurately describe what makes them different, how do you choose the best fit for you? 

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