It’s almost game time!You’ve finalized your overall campaign strategy, conducted your extensive keyword research, and have created ad copy and creative content that even Don Draper would be ecstatic about.
You have all of the ingredients, so now what? Do you just clump everything together, throw it in the oven, and hope for the best? Nope, not even close.
Brand Admiration is a fairly new concept introduced by a few really cool marketing researchers who go into extensive detail on this subject in their book, Brand Admiration: The Exponential Effect of Brand Trust, Love, and Respect.
Needless to say that when it comes to paid search, keyword research is an integral part of launching a successful campaign.I’m a huge basketball fan so I tend to think of paid search strategy the same as a game strategy.
If you’re a fan like me, consider this analogy: keyword research is to paid search as a scouting report is to a basketball game - it’s the foundation for the overall strategy.
July of last year, we talked about 2015 Social Media Trends by reminiscing back to our outdated 5 Social Media Trends in 2014 post. And here we are, yet again, in need of a serious update.
Working in an industry that’s constantly changing and improving is demanding to say the least. Marketing leaders, in agency or internal roles, need to evolve with technology and set aside time to work on their skill sets in order to keep up-to-date with programs and thought leaders in the industry. Below is a relatively small list of classes you can get started in today to further evolve your marketing expertise:
It’s no secret that the dynamic of content and search engine optimization has and will continue to change.But it doesn’t just stop at realizing there’s a positive correlation between quality content and increased search strength.
We also need to transform our content creation process to include more robust research, testing, and the analytics that will lead to a successful attribution of content for the results it provides.
If you work in or with a marketing team-- either on the corporate or agency side -- you’re very familiar with how hard it can be to complete work with the timing and quality you expect. If you think about it, you can probably boil this issue down to one problem: a difficulty prioritizing and focusing on work.
Since the late 1990’s, software development teams have used the Scrum methodology to organize their tasks into a framework that creates a predictable, efficient and manageable machine.
I know what many of you are thinking. Can you really get weird with B2B marketing and be as engaging as a B2C marketing campaign? The answer is absolutely - and you can do it by using nontraditional social media.
If you keep up with the Pinckney blog, you’ve probably noticed I usually write about content strategy and how you can become a better marketer.
If you currently market for an auto dealership, navigating the world of media buying for the auto industry can prove to be a complicated process. With so many different ways to utilize your advertising spend across television and radio, it’s tough to know how to allocate your resources in a way that will directly lead to walk-ins. Also, media buying is expensive so it becomes necessary to find a balance between reaching a lot of potential buyers in your area and doing so in the most cost-effective way possible.
Google is a company known for revolutionizing how people search for information and shaping the way we interact with the internet on a daily basis. Everyday millions of people perform Google searches to search for more information on produc...
Happy New Year from Pinckney Marketing! This year, we wanted to start off with the traditional practice of goal setting - also known as making our New Year's resolutions. Though, to give you a better sense of who we are, we added a personal...
I am someone who is motivated by goals, to-do lists, accomplishments both big and small, and checking items off. That said, it should come as no surprise that I very much enjoy making lists of resolutions or goals. The new year is always a ...
I know what many of you are thinking: What the heck is nontraditional social media? I thought social media in itself was nontraditional? Well, yes and no.