DIGITAL DEALER 2014:
This past September I had the priviledge of attending Digital Dealer, one of my favorite conferences and events of the year. It is always a top priority for me to attend this conference for a number of reasons. Many of my customers are there and it is a great time to catch up, talk new opportunities, and evaluate what we're doing that is working and where we can improve. From a professional standpoint for me, it is always incredibly beneficial that I attend and soak up as much new knowledge and information that I can.
We all know we're in an industry that is constantly changing. It seems there are new ways to communicate with customers coming out daily. This goes for the automotive category but also for any other industry.